Digital Product Land

ebooks-courses

what is ebooks-courses?

An ebook is a book that can be read on a digital device. These typically come in two formats. The first and most simple is a PDF. Many bloggers sell ebooks-courses on their own sites which are simply downloadable PDFs. These can be read on the purchaser’s computer, tablet or smartphone. Alternatively, they can be printed off or reformatted to work on an ereader device, like a Kindle.

The more complicated route is to create an ebooks-courses to sell on  digital marketplaces. These require special formatting to meet the specifications of digitalproductland.

 

 what is an course ?

An online course may contain similar material to an ebooks-courses, but it is delivered in a very different way. And online ebooks-courses is typically hosted by an online ebooks-courses platform (for example Teachable* or Thinkific) and is broken up unto modules and units. Online courses are typically multimedia in their approach: most online courses will be a mix of video teaching, written teaching and downloads, such as worksheets, cheatsheets, templates and swipe copy.

There are many different types of online courses too. The most passive model is to sell a self-access course which students can do as and when they want and at their own pace. But online courses can also be taught ‘live’ or involve a blend of self-access and ‘live’ elements… for example a self-access course with monthly group coaching calls.

CEILING PRICE

The problem with ebooks is they have a ceiling price. It’s very hard to sell an ebook, no matter how well it is written and no matter how beautifully formatted, for much more than 20… maybe 30 at a push. Contrast this to online courses where the AVERAGE price of an online course on the Teachable platform is over 170! This means that in order to make a good income from ebooks you have to sell a lot of them…

For example, if you wanted to make 2000 per month, you would have to sell 100 x 20 ebooks, but only 10 x 200 courses. (And from my experience it is much easier to sell 10 x 200 courses!)

FORMATTING

You may be good at writing, but how good are your design skills? Creating a good ebook is more than simply writing the text. You also need to format your book correctly and make it look good. Your book is much, much more likely to sell if it looks professionally and attractively designed. (That old adage about judging a book by its cover… well, like it or not, most people do!)

If you have good design skills, this may not be much of a problem. But if you don’t, you will most likely need to pay a designer to format your book and design an attractive cover.

Digital products are a great way to make passive income, diversify your income streams and become much less reliant on social media and search engine algorithms. Two of the most popular formats for digital products are ebooks and online courses (sometimes known as ecourses or digital courses). But which one should you create?

In this article, I’ll take you through the advantages and disadvantages of each format to help you make your decision about which format you should choose for your first (or next) digitalproduct.

But first, let’s look at what exactly these formats are… (Because there are a lot of misconceptions floating around the internet!)

 

what is ebooks-courses?

An ebook is a book that can be read on a digital device. These typically come in two formats. The first and most simple is a PDF. Many bloggers sell ebooks-courses on their own sites which are simply downloadable PDFs. These can be read on the purchaser’s computer, tablet or smartphone. Alternatively, they can be printed off or reformatted to work on an ereader device, like a Kindle.

The more complicated route is to create an ebooks-courses to sell on  digital marketplaces. These require special formatting to meet the specifications of digitalproductland.

 

 what is an course ?

An online course may contain similar material to an ebooks-courses, but it is delivered in a very different way. And online ebooks-courses is typically hosted by an online ebooks-courses platform (for example Teachable* or Thinkific) and is broken up unto modules and units. Online courses are typically multimedia in their approach: most online courses will be a mix of video teaching, written teaching and downloads, such as worksheets, cheatsheets, templates and swipe copy.

There are many different types of online courses too. The most passive model is to sell a self-access course which students can do as and when they want and at their own pace. But online courses can also be taught ‘live’ or involve a blend of self-access and ‘live’ elements… for example a self-access course with monthly group coaching calls.

CEILING PRICE

The problem with ebooks is they have a ceiling price. It’s very hard to sell an ebook, no matter how well it is written and no matter how beautifully formatted, for much more than 20… maybe 30 at a push. Contrast this to online courses where the AVERAGE price of an online course on the Teachable platform is over 170! This means that in order to make a good income from ebooks you have to sell a lot of them…

For example, if you wanted to make 2000 per month, you would have to sell 100 x 20 ebooks, but only 10 x 200 courses. (And from my experience it is much easier to sell 10 x 200 courses!)

FORMATTING

You may be good at writing, but how good are your design skills? Creating a good ebook is more than simply writing the text. You also need to format your book correctly and make it look good. Your book is much, much more likely to sell if it looks professionally and attractively designed. (That old adage about judging a book by its cover… well, like it or not, most people do!)

If you have good design skills, this may not be much of a problem. But if you don’t, you will most likely need to pay a designer to format your book and design an attractive cover.

Digital products are a great way to make passive income, diversify your income streams and become much less reliant on social media and search engine algorithms. Two of the most popular formats for digital products are ebooks and online courses (sometimes known as ecourses or digital courses). But which one should you create?

In this article, I’ll take you through the advantages and disadvantages of each format to help you make your decision about which format you should choose for your first (or next) digitalproduct.

But first, let’s look at what exactly these formats are… (Because there are a lot of misconceptions floating around the internet!)

 

what is ebooks-courses?

An ebook is a book that can be read on a digital device. These typically come in two formats. The first and most simple is a PDF. Many bloggers sell ebooks-courses on their own sites which are simply downloadable PDFs. These can be read on the purchaser’s computer, tablet or smartphone. Alternatively, they can be printed off or reformatted to work on an ereader device, like a Kindle.

The more complicated route is to create an ebooks-courses to sell on  digital marketplaces. These require special formatting to meet the specifications of digitalproductland.

 

 what is an course ?

An online course may contain similar material to an ebooks-courses, but it is delivered in a very different way. And online ebooks-courses is typically hosted by an online ebooks-courses platform (for example Teachable* or Thinkific) and is broken up unto modules and units. Online courses are typically multimedia in their approach: most online courses will be a mix of video teaching, written teaching and downloads, such as worksheets, cheatsheets, templates and swipe copy.

There are many different types of online courses too. The most passive model is to sell a self-access course which students can do as and when they want and at their own pace. But online courses can also be taught ‘live’ or involve a blend of self-access and ‘live’ elements… for example a self-access course with monthly group coaching calls.

CEILING PRICE

The problem with ebooks is they have a ceiling price. It’s very hard to sell an ebook, no matter how well it is written and no matter how beautifully formatted, for much more than 20… maybe 30 at a push. Contrast this to online courses where the AVERAGE price of an online course on the Teachable platform is over 170! This means that in order to make a good income from ebooks you have to sell a lot of them…

For example, if you wanted to make 2000 per month, you would have to sell 100 x 20 ebooks, but only 10 x 200 courses. (And from my experience it is much easier to sell 10 x 200 courses!)

FORMATTING

You may be good at writing, but how good are your design skills? Creating a good ebook is more than simply writing the text. You also need to format your book correctly and make it look good. Your book is much, much more likely to sell if it looks professionally and attractively designed. (That old adage about judging a book by its cover… well, like it or not, most people do!)

If you have good design skills, this may not be much of a problem. But if you don’t, you will most likely need to pay a designer to format your book and design an attractive cover.

Digital products are a great way to make passive income, diversify your income streams and become much less reliant on social media and search engine algorithms. Two of the most popular formats for digital products are ebooks and online courses (sometimes known as ecourses or digital courses). But which one should you create?

In this article, I’ll take you through the advantages and disadvantages of each format to help you make your decision about which format you should choose for your first (or next) digitalproduct.

But first, let’s look at what exactly these formats are… (Because there are a lot of misconceptions floating around the internet!)

 

what is ebooks-courses?

An ebook is a book that can be read on a digital device. These typically come in two formats. The first and most simple is a PDF. Many bloggers sell ebooks-courses on their own sites which are simply downloadable PDFs. These can be read on the purchaser’s computer, tablet or smartphone. Alternatively, they can be printed off or reformatted to work on an ereader device, like a Kindle.

The more complicated route is to create an ebooks-courses to sell on  digital marketplaces. These require special formatting to meet the specifications of digitalproductland.

 

 what is an course ?

An online course may contain similar material to an ebooks-courses, but it is delivered in a very different way. And online ebooks-courses is typically hosted by an online ebooks-courses platform (for example Teachable* or Thinkific) and is broken up unto modules and units. Online courses are typically multimedia in their approach: most online courses will be a mix of video teaching, written teaching and downloads, such as worksheets, cheatsheets, templates and swipe copy.

There are many different types of online courses too. The most passive model is to sell a self-access course which students can do as and when they want and at their own pace. But online courses can also be taught ‘live’ or involve a blend of self-access and ‘live’ elements… for example a self-access course with monthly group coaching calls.

CEILING PRICE

The problem with ebooks is they have a ceiling price. It’s very hard to sell an ebook, no matter how well it is written and no matter how beautifully formatted, for much more than 20… maybe 30 at a push. Contrast this to online courses where the AVERAGE price of an online course on the Teachable platform is over 170! This means that in order to make a good income from ebooks you have to sell a lot of them…

For example, if you wanted to make 2000 per month, you would have to sell 100 x 20 ebooks, but only 10 x 200 courses. (And from my experience it is much easier to sell 10 x 200 courses!)

FORMATTING

You may be good at writing, but how good are your design skills? Creating a good ebook is more than simply writing the text. You also need to format your book correctly and make it look good. Your book is much, much more likely to sell if it looks professionally and attractively designed. (That old adage about judging a book by its cover… well, like it or not, most people do!)

If you have good design skills, this may not be much of a problem. But if you don’t, you will most likely need to pay a designer to format your book and design an attractive cover.

Digital products are a great way to make passive income, diversify your income streams and become much less reliant on social media and search engine algorithms. Two of the most popular formats for digital products are ebooks and online courses (sometimes known as ecourses or digital courses). But which one should you create?

In this article, I’ll take you through the advantages and disadvantages of each format to help you make your decision about which format you should choose for your first (or next) digitalproduct.

But first, let’s look at what exactly these formats are… (Because there are a lot of misconceptions floating around the internet!)

 

what is ebooks-courses?

An ebook is a book that can be read on a digital device. These typically come in two formats. The first and most simple is a PDF. Many bloggers sell ebooks-courses on their own sites which are simply downloadable PDFs. These can be read on the purchaser’s computer, tablet or smartphone. Alternatively, they can be printed off or reformatted to work on an ereader device, like a Kindle.

The more complicated route is to create an ebooks-courses to sell on  digital marketplaces. These require special formatting to meet the specifications of digitalproductland.

 

 what is an course ?

An online course may contain similar material to an ebooks-courses, but it is delivered in a very different way. And online ebooks-courses is typically hosted by an online ebooks-courses platform (for example Teachable* or Thinkific) and is broken up unto modules and units. Online courses are typically multimedia in their approach: most online courses will be a mix of video teaching, written teaching and downloads, such as worksheets, cheatsheets, templates and swipe copy.

There are many different types of online courses too. The most passive model is to sell a self-access course which students can do as and when they want and at their own pace. But online courses can also be taught ‘live’ or involve a blend of self-access and ‘live’ elements… for example a self-access course with monthly group coaching calls.

CEILING PRICE

The problem with ebooks is they have a ceiling price. It’s very hard to sell an ebook, no matter how well it is written and no matter how beautifully formatted, for much more than 20… maybe 30 at a push. Contrast this to online courses where the AVERAGE price of an online course on the Teachable platform is over 170! This means that in order to make a good income from ebooks you have to sell a lot of them…

For example, if you wanted to make 2000 per month, you would have to sell 100 x 20 ebooks, but only 10 x 200 courses. (And from my experience it is much easier to sell 10 x 200 courses!)

FORMATTING

You may be good at writing, but how good are your design skills? Creating a good ebook is more than simply writing the text. You also need to format your book correctly and make it look good. Your book is much, much more likely to sell if it looks professionally and attractively designed. (That old adage about judging a book by its cover… well, like it or not, most people do!)

If you have good design skills, this may not be much of a problem. But if you don’t, you will most likely need to pay a designer to format your book and design an attractive cover.

Digital products are a great way to make passive income, diversify your income streams and become much less reliant on social media and search engine algorithms. Two of the most popular formats for digital products are ebooks and online courses (sometimes known as ecourses or digital courses). But which one should you create?

In this article, I’ll take you through the advantages and disadvantages of each format to help you make your decision about which format you should choose for your first (or next) digitalproduct.

But first, let’s look at what exactly these formats are… (Because there are a lot of misconceptions floating around the internet!)

 
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